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Domain Name. How to make a decision? And….

How important is it, really? Currently using because, of the domains I already owned, I thought it was the best descriptive name, and the most suitable for search engines. Other candidates are and with the tag line “say good by to high prices”). The argument for todalew is that it is short, a bit humorous and very unusual. Not to mention that the idea came form an odd abbreviation of my name.

Any help is appreciated.

Sincerely, Tom David Lewis